{"id":1559,"date":"2015-01-12T10:40:44","date_gmt":"2015-01-12T10:40:44","guid":{"rendered":"https:\/\/old.oc-group.eu\/?p=1559\/"},"modified":"2016-12-21T10:46:24","modified_gmt":"2016-12-21T10:46:24","slug":"what-is-augmented-reality","status":"publish","type":"post","link":"https:\/\/old.oc-group.eu\/en\/news-events\/what-is-augmented-reality\/","title":{"rendered":"What is Augmented Reality?"},"content":{"rendered":"<p style=\"text-align: justify;\">Augmented Reality is about to merge the reality with additional contents using technological devices.<\/p>\n<p style=\"text-align: justify;\"><!--more--><br \/>\nIt is an interaction between the visible reality with additional information at various levels.<br \/>\nThe goal is to allow to &#8220;add pieces of information&#8221; on what I&#8217;m looking at, that it is a landscape or, in our case, a product.<\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"en\"><span class=\"hps\">Augmented reality<\/span> <span class=\"hps\">is<\/span> <span class=\"hps\">the future of communication<\/span> <span class=\"hps\">and it<\/span> <span class=\"hps\">has the potential to<\/span> <span class=\"hps\">be<\/span> <span class=\"hps\">the<\/span> <span class=\"hps atn\">&#8220;<\/span><span class=\"\">revolution<\/span> <span class=\"hps\">of the century<\/span>&#8220;.<\/span><\/p>\n<p style=\"text-align: justify;\">We are talking about an extremely innovative system made easy-to-use nowadays. In addition it has a big impact on the products\/services presentations and it can be configured to affordable.<br \/>\n<span id=\"result_box\" class=\"\" lang=\"en\"><span class=\"hps\">It<\/span>&#8216;s important for companies <span class=\"hps\">to be able to<\/span> <span class=\"hps\">simulate<\/span> <span class=\"hps\">environments<\/span> <span class=\"hps\">and<\/span> <span class=\"hps\">processes<\/span> <span class=\"hps\">that<\/span> <span class=\"hps\">are able to<\/span> <span class=\"hps\">INFORM and EDUCATE<\/span> <span class=\"hps\">both<\/span> <span class=\"hps\">its customers<\/span> <span class=\"hps\">and<\/span> <span class=\"hps\">its staff<\/span> <span class=\"hps\">on the features<\/span> <span class=\"hps\">and benefits<\/span> <span class=\"hps\">of<\/span> <span class=\"hps\">what they propose<\/span><span class=\"\">.<\/span><\/span><br \/>\nAugmented Reality is already one of the most efficient ways to communicate.<br \/>\nMaking an Augmented Reality project can cost really much if you do not know what matters in this field. For example, you can find many awesome augmented reality applications on the internet. The problem comes during the production of the contents, because it takes many hours and few minutes of contents production cost ten of thousands of Euros.<\/p>\n<p>This solution is perfect for those <a href=\"https:\/\/en.wikipedia.org\/wiki\/Small_and_medium-sized_enterprises\" target=\"_blank\">SME<\/a> whom need to talk about themselves in the most simple, innovative and affordable way.<\/p>\n<p>OC Lab develops methodologies to develop augmented reality projects which consider the last innovations in the Audio\/Video but still approachable with small investments.<\/p>\n<p>Furthermore thanks to <a href=\"http:\/\/www.opencons.net\/en\/\" target=\"_blank\">OC<\/a>, OC Lab is able to provide and manage contents developing communication strategies to give added value for sales, technological innovation and creativity. In other words OC Lab wants to be beside you with the aim to maximize investments by creating a significant competitive advantage.<\/p>\n<p>From the non-stop R&amp;D made by OC Lab mixed to the more-than-ten-years experienced OC comes the possibility to make Augmented Reality projects affordable to everybody.<\/p>\n<p>Indeed <a href=\"https:\/\/old.oc-group.eu\/en\/photo-marketplace-04-2\/\" target=\"_blank\">OC Lab is one of the winners in Europe<\/a> for the production of creative software for the IoT in 2015!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented Reality is about to merge the reality with additional contents using technological devices.<\/p>\n","protected":false},"author":12,"featured_media":1556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Augmented Reality? 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